Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The theory questions the degree to which human thought or action is influenced by…

In today’s lesson from a future media practitioner, I bring to you the elaboration likelihood model (ELM) and its application to crafting a persuasive message. First, let’s define this model. The elaboration likelihood model (ELM) explains how people process stimuli differently and that the outcomes of these processes can change…

What is two-step flow theory? The two-step flow theory was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in the book The People’s Choice, after research into voters’ decision-making processes during the 1940 U.S. presidential election (Postelnicu, 2016). It stipulates that mass media content first reaches “opinion…

Hypodermic needle theory (also called the magic bullet theory) is a linear model of communication that suggests media’s power on an audience. The message, in this theory, is said to be like a magic bullet which enters the minds of an audience and injects a particular message (Bajracharya, 2018). This…

Hello everyone! We are already halfway through the year! How exciting! Although, I am very happy that we are almost out of this pandemic, I can’t help to think how hard this last year and a half has been for me and my family. The pandemic caused the closure of…

Sandy Hook Promise is a nonprofit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Based in Newtown, Connecticut, their intent is to honor all victims of gun violence by turning tragedy into moments of transformation. While…

A day in the life of Abner

Introduction Disney’s Cruella is an upcoming American live-action film based on the 1961 Disney animated feature film, One Hundred and One Dalmatians. The highly anticipated film is scheduled to be released theatrically by Walt Disney Pictures on May 28, 2021. Due to the impact of the Covid-19 pandemic, Disney is…

Preamble The Sony Corporation is dedicated to filling the world with emotion, through the power of creativity and technology. They pioneer the future with dreams and curiosity, while also contributing to the world with a sustainable vision. They’re most known for their ground-breaking electronics, extraordinary entertainment, and innovative services. Sony…