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Abner Torres Martinez
Abner Torres Martinez

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Apr 4, 2022

‘Fake News’ Significance in Mass Media

Fake news has become a prominent topic of public discussion, particularly in mass media. Recent research has explored the prevalence of fake news during the 2016 election cycle and possible effects on electoral outcomes. Through an experiment conducted by the University of Texas, the elite discourse about fake news on…

3 min read

‘Fake News’ Significance in Mass Media
‘Fake News’ Significance in Mass Media

3 min read


Mar 5, 2022

Limitations & Strengths of McLuhan’s Ideas

Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The theory questions the degree to which human thought or action is influenced by…

Mass Communication Theory

3 min read

Limitations & Strengths of McLuhan’s Ideas
Limitations & Strengths of McLuhan’s Ideas
Mass Communication Theory

3 min read


Feb 7, 2022

Changing Minds Through the Art of Persuasion

In today’s lesson from a future media practitioner, I bring to you the elaboration likelihood model (ELM) and its application to crafting a persuasive message. First, let’s define this model. The elaboration likelihood model (ELM) explains how people process stimuli differently and that the outcomes of these processes can change…

Elaboration Likelihood

3 min read

Changing Minds Through the Art of Persuasion
Changing Minds Through the Art of Persuasion
Elaboration Likelihood

3 min read


Jan 24, 2022

Applying The Two-Step Flow Theory

What is two-step flow theory? The two-step flow theory was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in the book The People’s Choice, after research into voters’ decision-making processes during the 1940 U.S. presidential election (Postelnicu, 2016). …

Two Step Flow Theory

3 min read

Applying The Two-Step Flow Theory
Applying The Two-Step Flow Theory
Two Step Flow Theory

3 min read


Jan 10, 2022

Falling Prey to the Hypodermic Needle Theory of Communication

Hypodermic needle theory (also called the magic bullet theory) is a linear model of communication that suggests media’s power on an audience. The message, in this theory, is said to be like a magic bullet which enters the minds of an audience and injects a particular message (Bajracharya, 2018). …

Mass Communications

3 min read

Falling Prey to the Hypodermic Needle Theory of Communication
Falling Prey to the Hypodermic Needle Theory of Communication
Mass Communications

3 min read


Jun 8, 2021

How the pandemic changed me for the better

Hello everyone! We are already halfway through the year! How exciting! Although, I am very happy that we are almost out of this pandemic, I can’t help to think how hard this last year and a half has been for me and my family. The pandemic caused the closure of…

Walt Disney World

3 min read

How the pandemic changed me for the better
How the pandemic changed me for the better
Walt Disney World

3 min read


Jun 2, 2021

Back-To-School Essentials PSA — Sandy Hook Promise

Sandy Hook Promise is a nonprofit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Based in Newtown, Connecticut, their intent is to honor all victims of gun violence by turning tragedy into moments of transformation. While…

Sandy Hook

4 min read

Back-To-School Essentials PSA — Sandy Hook Promise
Back-To-School Essentials PSA — Sandy Hook Promise
Sandy Hook

4 min read


May 24, 2021

Photo Journal

A day in the life of Abner

Photography

2 min read

Photo Journal
Photo Journal
Photography

2 min read


Apr 24, 2021

Disney’s Cruella: Social Media Strategy

Introduction Disney’s Cruella is an upcoming American live-action film based on the 1961 Disney animated feature film, One Hundred and One Dalmatians. The highly anticipated film is scheduled to be released theatrically by Walt Disney Pictures on May 28, 2021. …

Social Media Strategy

5 min read

Disney’s Cruella: Social Media Strategy
Disney’s Cruella: Social Media Strategy
Social Media Strategy

5 min read


Apr 18, 2021

Code of Ethics: Sony Corporation

Preamble The Sony Corporation is dedicated to filling the world with emotion, through the power of creativity and technology. They pioneer the future with dreams and curiosity, while also contributing to the world with a sustainable vision. They’re most known for their ground-breaking electronics, extraordinary entertainment, and innovative services. Sony…

Ethics

3 min read

Code of Ethics: Sony Corporation
Code of Ethics: Sony Corporation
Ethics

3 min read

Abner Torres Martinez

Abner Torres Martinez

4 Followers

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